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When we started working with Veet, the brand had only baseline digital activity, consisting of a single Facebook page with solely product-focused content. We conducted extensive research into the attitudes of Mexican women around shaving, including why they shave and how often. 

Through this, we discovered the best everyday moments to introduce this audience to the brand and outlined specific occasions in which to present the benefits of each product. We built a digital landscape as a way for users to connect directly with the brand and created a distinct visual identity that utilised the brand's colour in a new format and was easily identifiable across social.

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