When we started working with Veet, the brand had only baseline digital activity, consisting of a single Facebook page with solely product-focused content. We conducted extensive research into the attitudes of Mexican women around shaving, including why they shave and how often. 

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Through this, we discovered the best everyday moments to introduce this audience to the brand and outlined specific occasions in which to present the benefits of each product. We built a digital landscape as a way for users to connect directly with the brand and created a distinct visual identity that utilised the brand's colour in a new format and was easily identifiable across social.