We created a new campaign for the condom brand SICO, based on the insight that sometimes people can find it hard to find the words when it comes to offering a condom. We came up with an eye-catching concept to turn that awkward moment into something fun and delivered a campaign that featured a collection of emojis and special edition packaging.
Although initially planned in as a TV campaign, the structure and fluidity of our team quickly and efficiently allowed us to pivot to a digital campaign. We created a suite of assets to work across the entire sales funnel and had the opportunity to optimise creative once the campaign was live. And we didn´t stop there, based on performance and optimisation we also created a package of content to drive eCommerce.