We are redefining how brands create content and delivering efficiency across the supply chain.

Why?

Brands require a constant stream of fresh, agile solutions in order to thrive within a marketing landscape that's continuously evolving. Dragons Group was founded to provide an innovative answer to modern marketing needs.

What?

We drive change directly from within by identifying the organisational changes that need to take place within a business and then working together with the client to implement the best solution. Unlike traditional agencies that operate as a separate entity to the client, we specialise in placing tailor-made teams of experts inside marketing departments. We provide the talent, structures and systems to support new and more dynamic ways of engaging consumers.

UNDERSTAND

One size doesn't fit all. We take time to really get to know your business and what you want to achieve.

DESIGN

Identify potential obstacles at the start and create a bespoke solution.

EXECUTE

Deliver the right team and model tailored to your organisation.

EVOLVE

Tracking and reporting allow for continuous analysis, learning and growth.

CONTENT STUDIOS

Custom-built and moulded to your organisation, ensuring that service and culture remain intact.

In-house, nearshore or offshore, depending on your needs.

PRODUCTION STRATEGY

Define and execute solutions that leverage the scale of your organisation to deliver efficiency across the entire production supply chain.

GLOBALISATION

We make your message work globally.
A transcreation-first model allows the power of words to resonate with every market.

TECHNOLOGY

Leading technology enables scalability and best practices. Our 5-stage approach to systems implementation ensures successful roll-outs.

How?

Who?

A global network of experts and entrepreneurs with decades of experience across creative, production, transcreation and social. We are a female-founded company that champions diversity and is made up of 50% women and 15 nationalities.

Meritxell Guitart
Founder and CEO

Her roots are in languages, her passion is helping brands to build new models and create change. Her natural habitat is skiing down the best the slopes in winter.
Dasha Dollar-Smirnova
Global Client Lead

Her roots are in theatre, her passion is in helping organisations to break down silos and work efficiently. Her natural habitat is running down the Thames tow path.
Miguel Martínez
Global Operations Director

His roots are in project management, his passion is listening to a client’s vision and making it happen. His natural habitat is in his back-garden studio surrounded by apothecary bottles, formulating botanical scents.
Giulio Sarchiola
Operations Director - UK

His roots are in photography, his passion is working with teams to achieve operational excellence and creating value for brands. His natural habitat is water, you can find him swimming in London’s lidos.
Jo Jenkins
Creative Director - UK

Her roots are in advertising, her passion is helping brands to create beautiful but effective marketing content. Her natural habitat is galloping through the countryside on her horse Freddie.
Jean-Paul Jousset
Operations Director - Mexico

His roots are in marketing, his passion is helping new teams from different backgrounds to come together and work in an integrated way. His natural habitat is in the gym doing CrossFit.
Christopher Ortiz
Creative Director - Mexico

His roots are in visual contemporary arts, his passion is coming up with ideas that connect with people and move them emotionally. His natural habitat is the infinity of sound space.
Liz Gopaul-Pearson
Operations Director - US

Her roots are in strategy and research, her passion lies in building campaigns based off of human insight. Her natural habitat is on a plane traveling to new destinations.
Chris Baffa
Creative Director - US

His roots are in marketing and communications, his passion is conceptualising and designing thoughtfully crafted solutions. His natural habitat is out on the road cruising on his motorcycle.
Erez Avshalom
Head of Makers Lab - BCN

His roots are in art direction, his passion is creating a productive work environment for creative minds. His natural habitat is up in the mountains, where you can find him hiking to the best viewpoints.