E45 needed a tactical, product focused campaign to run across TV, cinema, out-of-home and digital media to uplift sales and convert customers to their new range of Rich products. Working to a very tight budget and timeline, our in-house team was able to negotiate with some of the best creative talent out there and produce a high quality, hardworking campaign that brought the consumer benefits to life, whilst still integrating with the overall brand. The campaign is now live and early results are looking very positive.