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Durex®

This summer, we developed a promotional campaign for Durex to give away hundreds of tickets and VIP passes to music gigs and festivals across the UK and Europe. “Love the Night” celebrates going out and having fun, but it also links back to the brand's heartland of relationships and intimacy.
 
By having our team in house and working hand in hand with the brand teams, we conducted an extensive targeted test and optimised our creative. Our model allowed us to work in a fluid and agile way, producing a range of different media, including an energetic 20 second film for YouTube, six second cut down variations for social, emails and a 20 second Spotify ad.